Concepting is the starting point of a magical experience!


Every magical experience starts with an idea. I come up with creative ideas and work turn these ideas into a specific concept. A concept is not just an idea in my opinion. A strong concept has a clear vision and a good story!


We also create the visuals of a concept in the form of concept art and designs. Story Fabrique offers the total package of creative input aimed at creating an experience!

Developing a concept is customization! When developing a concept, the wishes and objectives of the client are of the utmost importance. These factors are the basis of a successful end result. Whether this end result is aimed at creating an experience, attracting new target groups or increasing brand recognition, I like to think along with you!


All developed concepts are delivered in a special concept book. In this concept book, you will find the vision of the concept, designs & concept art and the background stories of the concept. The concept book is the basis to bring a concept to life!

Catland - Story Fabrique

Spinning Coaster design - Julianatoren

Bottle Zone design - Burgers' Zoo

Helicopter flights - Tilburgse Kermis

The highest attraction of the Tilburgse Kermis in 2019

The main focus of Story Fabrique is on the leisure industry. For example theme parks, zoos, water parks, tourist attractions, events, museums, and holiday parks. Story Fabrique is also available for brands that want to realize brand activation.


Curious about what I can do for your brand or product? Then start implementing a magical experience today and contact me for a free consultation!

Partners of the magic

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T: +31 6 33180670



Deventerstraat 84, 7321 CB

Apeldoorn, The Netherlands